• Tassos Stassopoulos

Podcast 10: Spotting trends in an anxious world

Updated: Feb 12

Covid-19 has fundamentally changed the world, our habits and behaviours. How do you distinguish between consumer trends which are set for the long-term and those which will evaporate once the pandemic recedes?

Mike Ivatt and Tassos Stassopoulos discuss finding trends in an anxious and socially distanced world, using digital ethnography.

Listen on iTunes | Spotify | Overcast | Amazon

Podcast Questions

  • We've spoken many times about your ethnographic research in in consumer homes. How have you been able to get your insights when you haven't been able to travel? [0:40]

  • What have your studies shown about how people have responded to COVID? [2:48]

  • Through the research, you've identified three emotional states that people have gone through as a result of COVID. Can you talk me through them? [4:23]

  • The third part of the process is adaptation, isn't it? What does that mean? [9:06]

  • COVID has triggered many new habits among people and new trends have developed, but how do we know which ones are going to be here for the long-term? [11:32]

  • You mentioned earlier the nuclear shelters that people were investing in during the Cold War. Has there been anything similar that you've discovered during this crisis? [14:43]

  • What have you learned about investing during the COVID pandemic? What are the takeaway points so far? [18:17]

The views expressed herein do not constitute research, investment advice or trade recommendations and do not necessarily represent the views of Trinetra Investment Management LLP and are subject to revision over time. Trinetra is authorised and regulated by the Financial Conduct Authority in the United Kingdom.


Trinetra Investment Management LLP
7 Stratford Place
London  W1C 1AY


+44 20 3908 8900


  • Trinetra Investment LinkedIn
  • Trinetra Investment Twitter

© 2021 - Trinetra Investment Management
Trinetra Investment Management LLP is incorporated in England and Wales under company number OC415873 with registered address at
7 Stratford Place London W1C 1AY and is authorised and regulated by the Financial Conduct Authority (Firm reference number: 772919).  

The information displayed on this website is for eligible counterparties and professional clients only, and is not for retail clients.  The services described may not be available to you, or suitable for you. Nothing on this website or in any of the documents linked hereto constitutes investment advice, nor does it represent any offer to provide services to buy or sell securities of any kind.      Click to see our Privacy Notice.