We're excited to announce that we will be presenting a poster summarising our ongoing research work on Large Language Models (LLMs) in ethnographic analysis at MIT's prestigious Business Implications of Generative AI Conference ( BIG.AI @MIT ) in Cambridge, Massachusetts on April 2, 2026. The poster presentation, " Can LLMs Capture Expert Uncertainty? A Comparative Analysis of Value Alignment in Ethnographic Qualitative Research ,” and authored by Arina Kostina and Marios Di

Pilgrim kneeling while climbing At Trinetra, we believe the future of tourism isn’t about where people go—but why they go. Nowhere is this shift more visible than at Mount Wutai , one of China’s Four Sacred Buddhist Mountains and a UNESCO World Heritage Site. Our new white paper, Investing in Inner Journeys: The Rise of Purpose-Driven Tourism in China , draws on six months of ethnographic fieldwork conducted by our Consultant Anthropologist directly within Mount Wutai’s tem

Gen Zs in front of the ‘Great Manjushri Hall’ within a temple courtyard. Source: Trinetra In post-pandemic China, a quiet revolution is reshaping tourism. The era of passive sightseeing is giving way to a deeper, more intentional form of travel - centred on personal growth, cultural reconnection, and spiritual exploration . Pilgrimage route leading to Pusading (Bodhisattva Peak), the Qing Imperial Temple built in the 17 th century. This isn’t just a shift in preference; it’s

Youth Emotional Consumption - Jakarta, Indonesia “Sometimes I end up buying something I don’t even use—just because of FOMO.” — Saria, 28, Surabaya Fear of Missing Out (FOMO) is often dismissed as a millennial or Gen Z quirk—a social media-driven urge to chase trends, likes, and experiences. But in emerging markets (EMs), FOMO runs deeper. It’s not just about envy or boredom; it’s tied to survival, dignity, and the relentless pressure to “keep up” in economies where wa