
Our purpose is to study people’s lives in Emerging Markets to identify investible solutions to the issues they face

Our Beliefs
We believe that the biggest challenge of this century is to meet the needs of all within the means of the planet.
By conducting ethnographic research and understanding the values, hopes, and aspirations of consumers in emerging markets, we anticipate emerging trends and identify companies with long-term growth opportunities.​
Our Philosophy in Action
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We believe consumers dictate long-term trends, and that our investment methodology must engage them from the beginning. That is why, at Trinetra we have developed a Fast and Collaborative Ethnography (FACE) method that embraces the intimacy and empathy of ethnographic fieldwork while using collaboration to work faster.
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Our key skill is turning our immersions into insights that predict the trends and success stories of tomorrow.​​
We combine ethnography with in-depth financial stock analysis

Our Team
We are a purpose-driven, 100% employee-owned firm, founded in 2016 and based in London, UK. The senior members of the investment team have a proven track record in capturing emerging market trends.
Responsible
Investing and Active Engagement
As signatories of the United Nations Principles for Responsible Engagement (PRI), we are constantly looking for engagement opportunities with our investee companies. We actively support the goals towards the global financial system's sustainability and benefits to the environment and society.
We Support

We are supporters of the Task Force on Climate-related Financial Disclosures (TCFD) and where relevant we will regularly encourage investee companies to make appropriate disclosures.

We support the objectives of the United Nations Sustainable Development Goals, and we explicitly map at least one sustainable attribute of each of our investee companies to one or more of the Sustainable Development Goals.
UNFCCC
Paris Agreement
We support the goals of the UNFCCC Paris Agreement, and encourage the companies in which we invest to strive towards helping the world to meet its goals.

We support FAIRR’s mission to build a more sustainable and equitable food system and engage with our portfolio companies to address material risks in intensive animal agriculture, such as climate, pollution, nature and biodiversity loss, labour issues and antimicrobial resistance.

We endorse the coalition, bringing together businesses and financial institutions committed to supporting the development of an ambitious, effective and legally binding UN treaty to end plastic pollution. The coalition is convened by the Ellen MacArthur Foundation and WWF, in collaboration with aligned businesses and supported by strategic NGO partners.

We support the Access to Medicine Foundation and engage with our portfolio companies to transform healthcare and expand access to medicine and vaccines in low- and middle-income countries.
Proud to be a B Corp
We are committed to meeting rigorous social and environmental performance standards. Our B Impact Score of 164.4 significantly exceeds the certification threshold, demonstrating our commitment to responsible investing.
Trinetra has been recognized as a Best for The World™ B Corp 2022, ranking among the top 5% of B Corps for impact in Governance and Customer engagement.
