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Who We Are

We are a dedicated, experienced team of highly-ranked investment professionals, with a proven track record in capturing emerging market trends.


We believe that countries develop independently according to their culture. By speaking to people on the ground and understanding their values, hopes and aspirations, we can gain genuine insights into cultural shifts which lead to future patterns of demand. These insights serve as potent cues as to when and where sustainable growth will arise.

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Our Purpose

Identify and invest in EM domestic consumption trends using ethnographic research to understand consumers’ lives  


Collaborate with company managements to overcome behavioural biases by seeing the world through consumers’ eyes

Transform the way investors 
understand and act across
emerging markets by sharing Insights 

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