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The Process:

During immersions research the team meets with consumers in their homes, villages and towns, to understand the issues that they face, as well as the solutions they see to their own problems. 

From these insights Trinetra will form a universe of companies that can provide answers for consumers seeking to improve the lives for them and their families.

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Our ethnographic research focuses on capturing solutions that support consumers to achieve their hopes, dreams and aspirations.

 

A lot of planning goes into the trip, working with local ethnographers to selecting the right topics and representative consumers for our study.  

Our Immersions Research Trips

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We travel to observe, listen and understand consumers.  

The team meets with people:

  • from different socio-economic groups;

  • in rural and urban locations;

  • from different age groups.

We keep an open mind and analyse the findings within their cultural context.

 

By observing participants in a real-life environment we seek to anticipate emerging trends.

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27 ethnographic studies performed in different 15 countries

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India                     Indonesia           Thailand             Mexico                 Peru                    Chile                     Brazil                  Nigeria

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China                   South Africa      Columbia            South Korea      Vietnam             Ghana                 Philippines 

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Note: Some ethnographic trips performed by team members prior to engagement with Trinetra

These trips involve: 

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Sharing meals with them

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Looking into their fridges to see what they're eating

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Meeting consumers in their homes

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Discussing their hobbies and why they take part

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Seeing how they use digital payments

Understanding what is important to them

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Immersing ourselves into consumers' lives