INVESTING IN REAL LIVES IN EMERGING MARKETS
Trinetra is a dedicated asset management boutique focusing on the investment opportunities provided by consumers in emerging markets.
Consumption growth in emerging markets is set to continue to change society and shape our world for several decades.
We believe that conducting ethnographic research, which involves engaging directly with real people's lives, is the best way to understand the values, hopes and aspirations of consumers in emerging markets. This insight helps us to anticipate emerging trends, which we draw upon to identify companies with long-term growth opportunities.
Our investment process seeks to give consumers a voice. We believe that consumers dictate long-term trends and our investment methodology therefore has them as as a starting point.